John kotter the heart of change5/11/2023 ![]() ![]() ![]() ![]() That fact made a great statistic for a report, but the statistic itself didn’t make a real impression on anyone. Astoundingly, there were 424 different types of gloves, all purchased separately by the factories at wildly different rates. So the procurement project manager assigned a summer intern to research the number of different gloves the company’s factories bought and how much they paid for each type. It just has to be memorable enough to sear itself into our mind’s eye forever.įor instance, the procurement department at a manufacturing company wanted to centralize its processes to save money but got no response from top managers. Likewise, what we see?the visual content?is unimportant. That emotion can be positive or negative, but what matters is the strength of the feeling. A strong emotional reaction to something we see is what causes us to get off the dime and change things around us. ![]() That emotion, he argues, is more important than memos, meetings, even money. We won’t really change our behaviors?and by extension, the tired, old and inefficient manner in which we work?unless we see something truly dramatic that causes us to have an emotional reaction. To hear coauthor John Kotter tell it, all epiphanies are visual and emotional. ![]()
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